The Ultimate Guide to Landing Podcasts Your Clients Love
In short: Stop optimizing for show size and start optimizing for audience fit. The right podcast is one your ideal client already listens to, hosted by someone whose audience trusts them on your topic.
· Podcast Guesting · 5 min read
The wrong shows feel good and convert nothing
It feels great to get on a "name" podcast. It feels even better when the right podcast brings you 3 inbound calls in a week. Those are rarely the same show.
How to find shows your clients actually listen to
- Ask 5 current or past clients which podcasts they listen to. This single step beats every podcast database on the internet.
- Look at the guest history of those shows. Other guests on those shows are likely your peers, which means the audience is your audience.
- Search Apple and Spotify for the exact phrases your ideal clients use, not industry jargon.
How to evaluate a show before pitching
- Is the audience actually the avatar I built in my ideal client avatar?
- Is the host trusted by that audience on this topic?
- Has the host had similar guests on, and did those episodes do well?
- Does the show have any kind of life beyond the feed (newsletter, community, follow-on content)?
How to pitch in a way the host actually reads
- Reference a specific episode and what landed for you
- Offer one specific angle, not three vague ones
- Make it about the audience, not about you
- Keep it under 150 words
The bottom line
The right room beats the famous room every time. Use the avatar, pitch the fit, ignore the vanity.
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PWRFULLY, podcast guesting and communication coaching. Auckland, New Zealand.