Stop being the best-kept secret in the room
Whether you're looking to grow your brand, attract clients, or establish yourself as a thought leader — pwrfully provides the systems and support to get you there.
You're credible. You're experienced. You're great at what you do. But when someone asks you to explain it — on a podcast, in a pitch, at a networking event — you ramble. You undersell. You lose the room before you've earned their trust.
You're not searching for communication training. You're searching for visibility, more clients, more authority. But the reason you're not getting booked, or not converting when you do, is how you come across when you speak.
That's what we fix.
Does this sound like you?
- You ramble when you should be sharp
- You undersell your expertise without realising it
- You lack presence — people don't remember what you said
- You don't land the moment when it matters most
- You lose trust before you've had a chance to earn it
- You doubt your delivery every time you finish speaking
- You sound like a low-ticket provider even though your work is high-level
Meet Mina
Mina Amso is the founder of pwrfully — a former journalist with over 12 years and 10,000+ hours of interviewing, storytelling, and media production experience.
I had a stable, respected career in healthcare — a pharmacy degree, a clear path. And I walked away from it. Not because I wasn't good at it, but because I didn't feel alive in it.
Over twelve years I accumulated more than 10,000 hours of interviewing, writing, scripting, filming, and producing. I learned how to draw out a story, hold attention, and make someone sound like the authority they already are.
Twelve years of journalism, interviewing, and storytelling isn't common. The ability to take someone brilliant and make them sound brilliant — that's a rare skill. And it shouldn't stay with me. That's why this programme exists.
How It Works
Phase 01 — Strategy & Clarity
We get clear on your direction — grow your audience by launching your own show, or borrow someone else's by podcast guesting. Then we map out the strategy to get you there.
Phase 02 — Communication Training
The work that converts speaking in front of audiences. How you structure answers, tell stories that land, and speak about your work in a way that builds trust fast.
Phase 03 — Get In Front of Audience
Getting you booked on other people's shows or setting up your own from scratch. We handle the clinical details so you just show up and deliver.
The Authority Build Programme
Step 1: Apply
We take on a limited number of clients at a time. Tell us about your goals and where you want to be so we can see if we're the right fit.
Step 2: Plan
We tidy up your online presence and sharpen your message, making sure everything is clear, consistent, and hits the mark when people find you.
Step 3: Build An Audience
We get you in front of your ideal target audience with precision and clarity where your message resonates and converts.
Step 4: Shine
We coach you so you show up confident and nail the interview. No nerves or over talking. We ensure solid delivery that makes key people want you.
Step 5: Leverage
We show you how to convert each interview into a system that brings leads, clients, partnerships and opportunities, so each interview keeps working for you long after you hit stop.
Where you could be in 6 months
- Have a system that generates leads while you're building visibility, credibility and authority
- Be known as a go-to podcast guest in your niche — or have the podcast show of your dreams
- Be invited back and recommended to other hosts
- Have episodes that consistently convert listeners into enquiries
- Raise your prices and book better clients
- Land partnerships and sell your offer consistently
- Build a reputation that travels, so opportunities come to you
- Land clients by sharing your stories in 1-1 conversations or 1-many on podcasts
Real clients. Real results.
Rich Ellis — The Energy Coach, Corporate Well-Being
10+ podcast bookings · 3× LinkedIn visibility · 11,400+ people reached
"Pwrfully has been the facilitator in helping me step up and be my best self. Each podcast boosted my confidence and sharpened my message."
Rich had spent nearly two decades helping people unlock energy and performance. He'd spoken on big stages and won NZ PT of the Year. But despite his expertise, he wasn't reaching enough decision-makers in the corporate space. We secured 10+ podcast interviews across NZ, AU, and US, built a professional media kit, and created 20+ repurposed video assets for LinkedIn.
Kathryn Sandford — Personal Brand & Leadership Coach
5 bookings in 30 days · 40,000 audience reach · 177 targeted pitches
"What changed for me was that I became more confident in my ability to present my story… preparation gave me focus and confidence."
Kathryn knew she needed to "walk the talk" on visibility. We refined her message, created a campaign strategy aligned to brand and business goals, coached delivery for confident on-mic performance, and produced authority assets including a one-pager and LinkedIn-ready clips.
Katie Rickson — Mental Health Advocate & Neuro-Inclusion Speaker
4+ bookings after one session
"I gained clarity and confidence on my key messages, how to pitch, and what CTA to use. I left with a clear strategy and a punchy one-pager I'm already sending to hosts."
Frequently Asked Questions
Who is pwrfully for?
pwrfully is for clinicians, founders, online coaches, and business experts who are great at what they do but struggle to communicate it clearly — whether on podcasts, in pitches, at networking events, or on stage.
What does the programme include?
The programme is a 5-step process: (1) Apply — we take on a limited number of clients to ensure fit. (2) Plan — we sharpen your message and tidy your online presence. (3) Build an audience — we get you in front of your ideal audience with precision and clarity. (4) Shine — we coach you to deliver confidently so key people want you. (5) Leverage — we help you turn each interview into a system that generates leads, clients, and partnerships.
What results can I expect from podcast guesting coaching?
Within 6 months, clients typically become go-to podcast guests in their niche, get invited back and recommended to other hosts, have episodes that convert listeners into enquiries, raise their prices and book better clients, land partnerships, and build a reputation that attracts opportunities.
How is pwrfully different from other communication coaching?
pwrfully is led by Mina Amso, a former journalist with over 12 years and 10,000+ hours of interviewing, storytelling, and media production experience. The programme doesn't just teach you to speak — it gets you booked on the right shows, coaches your delivery, and builds a system so every interview keeps working for you long after you hit stop.
How do I apply to work with pwrfully?
We take on a limited number of clients each quarter. You can apply through our website by telling us about your goals and where you want to be, so we can assess if we're the right fit for each other.
Do I need to have podcast experience?
Not at all. Whether you've never been on a podcast or you've done dozens but aren't seeing results, we meet you where you are.
Is this only for people in New Zealand?
No. While pwrfully is based in New Zealand, all coaching is delivered online. We work with clients globally.
Apply to work with us
Limited spots available each quarter. We take on a limited number of clients each quarter. Tell us a bit about yourself to see if we're the right fit.