- Coached by Mina Amso, 12+ years in journalism, storytelling and podcast interviewing.
- Live practice with real interview formats, not theoretical frameworks.
- Message clarity, story frameworks, and the on-camera and on-mic habits that convert.
- One-day intensive or embedded across a longer engagement.
What most media training misses
Most media training is defensive, how to avoid saying the wrong thing. That's fine if you're a politician. It's the wrong instinct for a business owner trying to build authority.
Our training is offensive: how to say the thing that makes the right listener lean in, remember your name, and go find you afterwards.
What you leave with
A single sharp positioning line you can use in any interview.
Three signature stories that make abstract expertise tangible.
Answers to the ten questions every interviewer asks, pre-worked, not winged.
Habits for pacing, energy and story arc that hold a listener's attention for a full episode.
Formats
VIP Weekend: I fly out to you and we work together in person over a full weekend to get you interview-ready fast. $15,000 NZD.
Embedded coaching: media training built into the 6-month Signature Programme alongside pitching and placement.
Book a call to talk through which one fits.
I've done a lot of media training. This was the first that made me sound like myself instead of a script.
PWRFULLY VIP Weekend client
Frequently asked questions
Where does the training happen?
Wherever you are. For the VIP Weekend I fly out to you and we work together in person. Embedded coaching sessions run over Zoom or Google Meet.
Is this for podcast interviews or press?
Both. The skills transfer, a great podcast guest is a great panel guest is a great press interview. We calibrate to the format you're preparing for.
How long does the training take?
A VIP Weekend runs across a full weekend in person — I fly out to you. Embedded coaching runs across your 6-month engagement, usually one 60-minute session before each recorded interview plus a review afterwards.
Do you offer this for whole teams?
Yes, team days are available on request. Best for founder-led companies where 2–4 people speak on behalf of the business.
Book a strategy call
PWRFULLY, podcast guesting and communication coaching. Auckland, New Zealand.