- Coached by Mina Amso, 12+ years in journalism, storytelling and podcast interviewing.
- Live practice with real interview formats, not theoretical frameworks.
- Message clarity, story frameworks, and the on-camera and on-mic habits that convert.
- One-day intensive or embedded across a longer engagement.
What most media training misses
Most media training is defensive, how to avoid saying the wrong thing. That's fine if you're a politician. It's the wrong instinct for a business owner trying to build authority.
Our training is offensive: how to say the thing that makes the right listener lean in, remember your name, and go find you afterwards.
What you leave with
A single sharp positioning line you can use in any interview.
Three signature stories that make abstract expertise tangible.
Answers to the ten questions every interviewer asks, pre-worked, not winged.
Habits for pacing, energy and story arc that hold a listener's attention for a full episode.
Formats
VIP day: one focused day in Auckland (or remote) to get you interview-ready fast. $1,497 NZD.
Embedded coaching: media training built into the 6-month Signature Programme alongside pitching and placement.
Book a call to talk through which one fits.
I've done a lot of media training. This was the first that made me sound like myself instead of a script.
PWRFULLY VIP day client
Frequently asked questions
Do you only do media training in Auckland?
Auckland in person, everywhere else remote. Same content, same coach, same intensity. Most sessions run over Zoom or Google Meet.
Is this for podcast interviews or press?
Both. The skills transfer, a great podcast guest is a great panel guest is a great press interview. We calibrate to the format you're preparing for.
How long does the training take?
A VIP day is one focused day. Embedded coaching runs across your 6-month engagement, usually one 60-minute session before each recorded interview plus a review afterwards.
Do you offer this for whole teams?
Yes, team days are available on request. Best for founder-led companies where 2–4 people speak on behalf of the business.
Book a strategy call
PWRFULLY, podcast guesting and communication coaching. Auckland, New Zealand.